The Ink Building occupies the site of a former printworks in North Kensington. The scheme of 108 apartments consists of three distinct blocks, one fronting Barlby Road, next to the Victorian Pall Mall Deposit, and two blocks of affordable housing set in an open courtyard in the southern portion of the site.

The visually exciting scheme features prominent freeform curving balconies, intended to echo ‘ribbons in the wind’, affording the building a sculptural quality and providing outside living space to each apartment. A six storey louvred grid creates a layered façade; timber and glass clad stair and lift towers punctuate the building and provide a rhythmic contrast of form and materials. The affordable housing blocks have their own distinct character, whilst sharing a similar palette of materials and details. Most apartments overlook a courtyard area that has been devised to be low maintenance and includes bonded gravel, beach pebbles, boulders, timber benches and decking arranged with soft planting of acers, phormiums, cordylines and black bamboo.

All interior layouts make maximum use of natural light and aspect, with living rooms mostly open plan. All apartments enjoy outside space: private gardens for the ground floor units, balconies and terraces for the units on the upper floors. Hot water underfloor heating and programmable lighting offer both flexibility and energy efficiency. The internal layouts of the affordable units were designed in accordance with Family Mosaic Housing Association's requirements and specification, and the Housing Corporation's 'Space Design Standards'.

The Ink Building has been designed to achieve a 'very good' rating under the EcoHomes scheme. Sustainability credentials include the reuse of a Brownfield site, the specification of materials from managed sources (eg FSA certified timber), high levels of thermal insulation and the use of highly efficient condensing boilers. Ongoing maintenance requirements are minimised through the use of a self-finished and flexible insulating render, stained external timber cladding and metal balustrading with a low maintenance surface finish.

The scheme has been designed in accordance with Secure by Design standards. The basement car park area is accessed via electrically operated security gates and accommodates 95 vehicles. Lifts and stair cores provide direct access form the car park to the upper levels. Disabled users are catered for with 10 larger parking bays. The entrance foyer is manned 24/7 and is accessed via a Video Entry system.